Patient Enrollment Campaign

Scene Health, 2022
Challenge: To increase the enrollment rate of patients into our program.
Team: Chief Experience Officer, Marketing Director, Illustrator
Role: Brand Design Lead

We are a healthcare startup that helps patients take their medications properly. We bring healthcare professionals and technology together to improve patients’ adherence to medication, inspire better health outcomes and enable lasting change.

Our company recently went through a rebrand, we were formerly known as emocha Health. As we redesign all of our assets, we’re taking this opportunity to develop a more impactful enrollment campaign. For this purpose, we conducted a series of interviews with patients to understand their motivations and struggles. (The patients have provided consent to use their information.)

Current journey map

Brainstorming

We held a session with all our internal stakeholders to review the current enrollment campaign.

Patient Advisory Council

→ Get help from the Product team to set up a Patient Advisory Council (PAC)

→ Meet with our Outreach Specialists to understand their experience of talking to patients on the phone

→ Conduct a brainstorming session with Patient Solutions, Client Success and Marketing to review our existing enrollment materials and identify opportunities for improvement

→ Incorporate new brand identity into the designs

→ Get feedback from the design team and from PAC members, iterate!

→ Create standardised templates, because earlier we were designing different materials for each entity, which was time consuming and inefficient

→ Submit for client and state approval

Patient Insights

Photography

Must reflect the viewer - especially first touch point. 1st impression matters.
Reflecting our population = competitive advantage.
Our members, unfortunately, seem to be used to NOT seeing people of color in marketing materials they receive.
We should always lean towards images with > 1 person
If family shot doesn’t work, let’s try to include at least 1 other person.
Ideal = 2 different ages and ethnicities.